Skin care products are part of our daily routine. We use sunscreen lotions going on holidays and always use moisturizing lotions during seasonal changes. Our skin needs vitamin care all year around. Soaps, shampoos conditioners greet us every morning.
Skin care and various beauty products not only make us look better. They show what kind of lifestyle we run. It also shows the standard of living we have.
Recently a new research was released to highlight the skin care industry achievements and statistics. The industry is worth now more than USD 50 billion.
Even if you are not an expert in skin care industry, you are aware of multiple brands which promise the best experience and effect of their products use. Dove, Nivea, Clarins are just a few of them. Now wonder the market is highly competitive.
These days skin care business advertises not just the beauty products. They represent a certain lifestyle. Every brand (and the best example here is Dove) emphasize that not only families, but entire communities and the world matters to them. It raises their reputation and gives a good background image of the skin care branding they sell.
In order to get attention brands fight to be the first at their specialty. The solution for permanent beauty is still vacant and customers around the world are still willing to pay for better skin care solutions. Skincare involves development in marketing strategies, science discoveries and manufacturing updates every year. Beauty companies make constant researches for better skin care.
Skincare industry promotes lifestyle. You want to associate yourself with the product and the models that use them. Beauty industry invests a lot of resources to look and feel positive for the customer. As a result, the customers want to be part of the brand. They want to follow the same lifestyle they see and feel possession of the product as a reward for their right choice.
In this article, we are looking at some major brands, which dominate the skin care market. The major companies related to personal care are HUL, Emami, P&G, L’Oreal, CavinKare, Dove, Nivea, Dabur. They are all fighting to get a share in the skin care market. The market itself has changed dramatically. These days the main customer is the younger generation.
Top skincare market zones:
• The first country on the list is France. It has gained a reputation of fashion capital and skincare is now part of it. French brands conquered the entire fashion industry
• The second largest skin care market is America. Its biggest strength is hand care and this type of products gain popularity steadily. It is also one of the first markets where younger generation conquered attention.
• Japanese teenage customers take the third place. They purchase many skincare products. Local pop culture requires many modifications in appearance including bleaching. As a result, the market is diverse and fights to find a balance between the health aspects and the effect the product has.
Broad product line catering
Unilever grossed over USD 55 billion in 2019. The score is staggering and it keeps growing. A slight decrease of 2% comparing to 2018 does not show any significant changes of its dominance.
HUL is focused on personal care products. It is now increasing sales to score over USD 17 billion this year. It has become a 4 % step up comparing last year. The company invests millions on the positive image, promotion and innovations.
• Skin care branch grew by 15% in 2020 to reach nearly USD 32 billion
• Standard product prices continued to rise in 2020
• Skincare is forecast to see an estimated value of 10% in the entire beauty industry by 2022
Dove has increased its revenues gradually to dominate the “natural beauty” concept. In 2013 they launched a campaign “You are more beautiful than you think” and it had an overwhelming effect.
For this campaign, the company asked a group of women to come to a place they hadn’t been before. There they make friends with another woman there. They were later asked to go into a room and describe their own faces, honestly, to a complete stranger who was hidden behind a curtain. The stranger was an artist who works in the police and makes face sketches of the suspects. All women were negative about their appearance. They used phrases like “round face” and “big forehead”. Once the sketch was done, the artist finished the sketch and the women left the room. Next time each woman was asked to go back in the room and describe to the artist the face of the woman thy had made friends with. This was the idea to show how different out perception might be. A “protruding jaw” was regarded by others as “nice thin chin”.
When the two sketches were done the artist, put them side by side and asked the women to come back in to take a look at both pictures, revealing the sketches from the women’s descriptions of themselves, and the sketches the strangers had helped him to draw. The difference between the two sketches was very visible. Looking at their self-described portraits each woman described her face as fatter and sadder while others did not notice any of it. As a result some of them said “We spend a lot of time trying to fix the things that aren’t quite right and we should spend more time appreciating the things we have.”
That was a very effective strategy and now Dove took a unique position in the skin care industry. Millions of people associate natural beauty with Dove products.
Whether you use a moisturizer, lotion, cream, or anti age products it’s always worth to keep in mind why you use it. Each campaign produced by the skincare companies doesn’t necessarily mean to hide the truth behind or sell bad quality. It just shows how the product may look on you. Multiple bloggers try the market skin care products live and reveal the actual advantages. This helps you choose the right company and the right products that fit your skin type.
Learn more about Skin Care in the article Body Care to receive a comprehensive overview of the beauty products that will make your skin radiant and body healthy.
